The Sales department is responsible for business development in the 6 World Macro Regions – MENA, EU, CIS, the Americas, Greater China & India, and Far East. In agreement with the General Management, the department coordinates direct (owned) and indirect (multi-brand, managed by partners and institutional customers) distribution channels. It is responsible for developing plans and budgets for each market, managing pricing, defining best commercial practices, and strengthening brand strategies at the local level.
Functions
LIG has transparent and responsible governance devoted to the continuous creation of value and the development of successful businesses for investors, customers, and stakeholders.
There are two main management areas at LIG: Business and Design, each of which is divided into departments.
Excellence for well-being
Lifestyle Investment Group (LIG) is committed to transparent and responsible governance aimed at continuous value creation and the development of successful businesses for investors, customers, and stakeholders.
LIG is structured into two main management areas: Business and Design, each of which is further divided into departments. The Business area is responsible for overseeing the financial and operational aspects of our portfolio, including project management, sales, marketing, and customer service. The Design area focuses on creating innovative solutions and designs for our projects, overseeing architectural design, interior design, and landscaping.
Our team of experienced professionals in both areas work in synergy to deliver exceptional results, while adhering to our values and principles. We strive to maintain the highest standards of integrity, accountability, and sustainability in all our operations.
Business
Global business development strategies and sales network
The Retail department is responsible for expanding the network of directly managed or single-brand stores and ensuring the constant development of the global sales network. Global business development strategies and sales network.
The 6M: Men, Machines, Money, Methods, Materials, Market.
Production Men, Machines, Money, Methods, Materials and Market: it is the 6M rule, adopted by the management to best meet the needs of consumers, planning the supply of products and services in the correct quantity, best quality, respecting deadlines and optimal price.
The department coordinates and facilitates the adoption of new technologies and innovations in the workplace, has the supervision and control of the resources engaged in production activities to ensure their safety and achieve the established production objectives. The 6M: Men, Machines, Money, Methods, Materials, Market
Administration, finance, management, legal, and code of ethics.
The Administration department coordinates the administrative, financial, and management control activities of the group. It defines and implements corporate finance policies, maintains constant contact with external control bodies (auditors and boards of statutory auditors). The Legal department has functions of management, control, and supervision of Corporate Governance. It provides contractual, legal, and analytical support to the Group Functions, ensures that managerial models, organizational and management changes are reflected in the adaptation of corporate structures. The Legal department is responsible for monitoring compliance with the group’s code of ethics. Administration, finance, management, legal, and code of ethics.
Production, purchases and logistics in total control
The Operations and Commercial department coordinates production, purchasing, and group logistics. It ensures that all production activities are consistent, efficient, and effective and are conducted in compliance with contractual terms and deadlines.
Production, purchasing and logistics in total control.
Design
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Image, positioning, marketing and communication
The MKT department is responsible for all activities to promote the image of the group companies. It develops communication plans and positioning strategies for each brand, manages media relations in Italy and abroad, plans and organizes events. The Digital department designs and implements long-term digital marketing programs to support brands’ strategic marketing plans. Strengthen the customer experience and support revenue targets through digital marketing activities (e.g. websites, MKT automation campaigns, Social) and e-commerce (B2B and B2C). image, positioning, marketing and communication.
Creativity, research, development, prototyping and production.
The Design department is the strategic reference for planning, at the service of market demands, customers and group needs. The Engineering department is responsible for the planning, analysis and production of the goods and services required according to the methods, times, styles, quality and budgeted costs, as well as their consistency with the international legal regulatory standards of the sector. The R&D department, also making use of professionals external to the group, defines the Strategic Development Plan by managing each phase, from research to design, to model prototyping. Creativity, research, development, prototyping and production.
